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Last year we have seen how shopping and shoppers’ behavior have changed, and massive lockdowns in the entire world accelerated the changing dynamics of doing business in the fashion industry. These closures, though temporary, have caused a permanent shift in the sector. As a result, we can see consumers are flocking towards online marketplaces and ecommerce. The brands, too, had to follow their customers and establish and expand their online presence. Helping these brands to propel their ecommerce business is our tailoring software solution. The customization software enables fashion houses to let their customers decide what type of clothes they want to wear and how they should be designed. This entire process is performed online that aids your buyers to browse through the e-catalog anytime and anywhere.
Tailoring Software Offers Solutions to Boost Online Apparel Sales
These days when customers are showing reluctance to shop from brick-and-mortar stores, brands must need to adopt strategies that help them scale up their business. Therefore, resale companies that enable consumers to offload unwanted clothing are booming, thanks to technology that makes it easy for consumers to buy and sell items. Now, entrepreneurs are hoping to do the same thing for materials that didn’t get made into clothes at all. And hence comes the technology into the picture. The latest innovations in the fashion industry offer various opportunities to the fashion houses to explore more and spur their revenues.
Let us dive in to see what are the strategies adopted by the other brands and how they can inspire others:
Now that most stringent lockdowns around the world are unlocking, it is understandable that regaining profits from reopening stores won’t be possible. In these circumstances, only going offline can save brands. Online channels have spent lockdown offering easy access to a seemingly unlimited range of products. Consumers won’t simply forget how easy it is to peruse a variety of lines and prices from the comfort of their own home. Recent research found that two in five shoppers expect to shop online more frequently, even after lockdown ends.
Recent ChannelAdvisor research conducted between UK lockdowns found that 45 percent of consumers were researching online more frequently before buying the product in-store. Now, as consumers are inclined towards shopping online, fashion brands shouldn’t deprive them of experiencing it. In fact, many leading companies are offering online rental services. One name pioneering in this field is H&M that recently launched its online rental suits for consumers. The fashion house initiative is expected to help gentleman on the job hunt called “It’s One/Second/Suit,” a new suit rental service. Customers can rent a suit completely free for 24 hours.
The step taken is applauded by many as it promotes both online services and helps people achieve their dream. Similarly, ourdigital tailoring software enables apparel manufacturers and retailers to capitalize on the latest digital solutions and ramp up their sales.
These days as people are advancing and their choices are becoming bolder, they opt to buy products from companies that are more tech—friendly. As a result, start-ups are coming up to make it easier for brands to sell their products. Also, these new breeds of companies enable companies to sell unused deadstock materials and fabrics with ease. Here is an example of Queen of Raw, a three-year-old marketplace with thousands of buyers and sellers globally, enables users to list, sell and buy deadstock materials. To date, it’s worked with companies, includingLVMH, Cartier, and H&M. And lockdown was imposed, these brands were quick to realize the significance of the fashion–tech and IT companies. Designer Emily Bode, working with Microsoft, developed a way to catalog and identify old quilt patterns using computer vision.
Brands have decided to go online, and customers are demanding the same from them, so it is imperative for companies to offer services to their buyers that make them shop more. Technology seems to have an answer for this, too, and provides solutions that will enable them to enhance customer experience. Thus, attracting many companies to implement them on their website and see it making wonders for their sales. Recently, Burberry launched an augmented reality experience allowing its customers to design the products they wish to buy from the company. And the most incredible part of designing products is that it is performed in 3d, making it even more special for their buyers.
Likewise, the Italian brand Salvatore Ferragamo is transforming its sustainable policies using technology with a ‘Sustainable Thinking’ online platform that will “host, cultivate and amplify discussions” about sustainability, inclusivity, and community support.
Make an Informed Decision-
In the last year, circumstances around us have prepared us to accommodate online shopping, and as people embrace it with open arms, the apparel brands must make their move quickly. Since this behavior will continue to spur in the coming days, it is essential that brands realize that this helps them kill two birds with one arrow. Environment policy and technological advancement go hand-in-hand and boost your sales. On a similar ground, the online tailoring software by iDesigniBuy offers ground-breaking online customization solutions to apparel fashion houses that enable them to reach new heights in the fashion industry.
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Sustainability has been a part of the fashion industry for a very long time, and with rising awareness among the consumers, brands are looking for alternatives that help them work in this direction. And in the current scenario, customization seems to serve the purpose aptly. The new trend enables brands to shoot two birds with one arrow as they can let their customers design and wear clothes that help them make a style statement and aid fashion houses to manufacture only what is demanded in the market. Hence, they shall be supplying as per the demand rather than creating demand and then supplying it. Our suit design software is one such advanced tool that helps apparel brands to paint themselves as sustainable companies and offer unique fashion choices to their consumers. The tool is designed to enable brands to take corrective steps and check their production process while ensuring their audiences are free to experiment with their looks.
Clothing Design Software Enabling Companies to Embrace New Trends
We have seen in the past few years, as sustainability is rising to the top of consumers’ concerns, ethical fashion choices could see businesses like Zara, H&M, and Primark facing steep revenue declines. Therefore, these brands have adopted some significant changes in their production processes and leave no stone unturned to ensure they are projected correctly and received properly by the audiences. According to a forecast by Swiss bank UBS, people may prefer environment-friendly clothes over mass-produced apparel, and as a result, the brands adopting the high volume and cheap approach may fall out of sync with customers. UBS recently reported that fast-fashion retailers could see profits fall 10 to 30 percent over the next five to ten years. After analyzing these trends, we have highlighted a few suggestions to help brands in the long run.
Here are some of the steps that will help brands entice their customers:
Last week, Moody’s, a global investment and rating service, said apparel companies would have to adapt to sustainability, invest in decarbonization, and increase sourcing transparency or risk scrutiny. Fast fashion and discount brands will face the greatest challenges. To grapple with these changes, brands have no other way other than adopting the sustainability path. According to Swiss bank UBS, the smaller brands might face direct consequences of failing to adopt eco-friendly measures but, the situation for bigger fashion houses seems to be relatively better as these companies, such as H&M, NIKE, Adidas, and Ralph Lauren, are successfully altering their image by adhering to the changes put forth by the customers. The companies that are still sticking with the fast fashion and discount brands are the most at risk of competitive pressure as sustainability becomes more important to consumers.
In these times of crisis, our 3D fashion design software is the go-to software offering the latest solutions to fashion companies and enabling them to cater to all the demands of the end-users and environment. The tool is designed to help companies get the best of both worlds. On the one hand, they allow customers to wear their fashion, and on the other hand, they can take care of the environment by checking their production.
Today’s consumers, especially the younger generations, demand more transparency and have generally become more critical when it comes to their purchases. Major fashion brands such as Levi’s have taken steps forward in reducing the water used during the production process, as well as making an effort to incorporate sustainability into other parts of the production process, from adapting their fabric dyeing techniques to taking a closer look at the raw materials used and their supply chain practices. But the industry still has a long way to go. But contrary to what the report suggests above, the companies that started during the pandemic are making more profit than those in the business for a longer time.
During the pandemic, Sarah Nsikak launched her La Réunion. As sales picked up, she hired a tailor to expand production, and today, her company is profitable with a strong social media following and a collection sold by The RealReal.
Conclusion
It is undeniable that sustainability is a critical subject line for many industries, especially for the apparel sector. Therefore, it is high time that stakeholders understand the significance of implementing solutions to take their business to a new level. The fashion design software by iDesigniBuy is the epitome of customization solutions as it will enable brands to earn higher revenues and safeguard the Earth.
If you are willing to create something exceptional for customers,
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In the time when COVID-19 has affected the whole world, and fashion industry is no exception to remain unaffected, and in recent times, the sector has undergone monumental changes. The most significant of the changes is adopting technology. Though, in the past ten years, AR solutions have radically jumped forward in terms of their sophistication, becoming both more affordable and more scalable for brands interested in virtual try-on. Our clothing design software works on similar grounds and enables apparel brands to let their customers experiment with their looks freely and check suits them better. Its novel business solutions, along with customization and digital features, allow you to check all the boxes required to stand out from the crowd.
Apparel Design Software Takes Fashion Ecommerce to New Level
Many leading brands, from Farftech to Adidas, have all adopted new technology to entice their customers, and in the past year, we all have witnessed that many fashion companies have embraced the virtual try-on programs. The primary reason for the surge of use of these methods is improving technology. Besides, the pandemic-fueled surge in e-commerce has led to more product returns than ever before. Returns are a trillion-dollar problem for the retail industry, and the problem grew when many brands and retailers extended their return windows during the pandemic. Virtual try-on has swiftly emerged as one method of reducing those returns.
In collaboration with the fashion-tech companies, some brands are taking the whole procedure to the next level. The mobile photo app is Dispo is going through an abrupt and uncomfortable reckoning. Though the app might be in troubled water, its concepts are here to stay and will continue to inspire other fashion houses to tap on the latest technology for better reach. The new AR technology offers new user experience paradigms that have not been seen before in the social media space. Fashion brands are taking note of the potential for building communities.
Apparel Design Software Helps Fashion Brands to Lean Towards Togetherness
There are numerous cases to showcase that this kind of online co-connectivity is on the rise. Fashion brands including Versace, Ami Paris, and Ted Baker have hosted talks on buzzy audio app Clubhouse, exploring a new intimacy with its ad-free, real-time co-hosted rooms. In fact, various social media platforms help brands bridge the gap with their customers, and Instagram is one such platform leading the league by example. Last year, it launched a co-watching feature that enables up to six people to see feed photos and videos simultaneously. In March, it added Live Rooms, which enables four creators to go live together. Learning from Instagram, in December, Twitter acquired a multi-participant social app Squad, and subsequently launched Twitter Spaces, where up to 11 users can interact in private mobile-social spaces. It wouldn’t be incorrect to say these platforms offer brands to create interactive sessions with their customers and understand what they have been looking for. The 3D clothing design software functions in a similar fashion and allows brands to communicate with their end-users freely. The customization solution comes with built-in digital features that allow your consumers to select, customize, and try on their fashion as per their personalities.
Brands are already experimenting. Burberry, the first luxury firm to partner with Twitch, streamed its Spring/Summer 2021 show. As per Burberry’s chief marketing officer Rod Manley while giving interview to Vogue Business “this offered an interactive experience for guests to connect, both with Burberry and each other. For Autumn/Winter 2021, Raf Simons and Stella McCartney hosted presentations on Zoom where guests could interact with each other. Additionally, Brands also have an opportunity to create venues for experiences, whether in-person or online. Currently, that’s happening on gaming platforms: Valentino and Christian Louboutin are among the brands that have jumped on platforms like Animal Crossing and Zepeto, which enable users to buy and wear virtual clothing and show them off to each other online. Louboutin’s partnership with Zepeto sold over 155,000 virtual items and saw over 800,000 in-game photobooths of user-generated content produced and shared on social platforms.
Closing Comments
From the above facts and examples of the leading apparel companies, it is evident that while much of the hype around virtual try-on is focused on e-commerce, but little attention is being paid to its in-store functionalities. This is exactly where the fashion design software by iDesigniBuy comes into the picture and allows brands to explore the new possibilities of technology and implement them on websites or brick-and-mortar stores and get acquainted with the new realm of the fashion sector. The customization solution holds various novel techniques that will entice your audience and enable them to express themselves more freely through fashion.
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